GDC: Phillips amBX

January 7th, 2008  |  Published in GDC

Kevin Hnatiuk interviews Baloo from Phillips amBX at the Game Developer Conference 2007.

amBX is a new ‘experience’ technology currently being added to PC games and PC gaming peripherals. amBX is shorthand for ‘ambient experiences’. Driving the next generation of home entertainment, it’s a scripting language, a software engine and architecture. Ther goal is to bring games to life through sights, sounds and touch.

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